Closeup - Flavour Bomb

Kya aap Closeup (taste) karte hai? 

It started with one creator admitting to a closeted habit - tasting Closeup toothpaste. One confession was all it took to set the internet off. Reactions poured in, opinions divided the nation, and even Bollywood joined the chatter.

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Closeup saw an unexpected truth hiding in the chaos: India wanted a taste. So we gave them exactly that — turning the iconic taste of Closeup into an edible format, and an internet obsession into something everyone could finally try.

Awards

1 SILVER, 1 BRONZE: One Show Abby’s 2026