Lifebuoy Badal Gaya

Everything is changing - The iconic brand. The iconic jingle. And the iconic claim! 

India grew up to the "tandurusti ki raksha karta hai Lifebuoy" jingle and the knowledge of 99.99% germ protection. 2025 saw a change in everything! New Lifebuoy gives your skin 100% better skin protection and is dermatologically approved. Sounds amaring, right? Here's the challenge - how do we get the Lifebuoy user to understand and adjust to this change and believe that their brand is still protecting them? Simple. With India's most iconic star!​​

​

Presenting New Lifebuoy!